Modern Digital Selling

Course description

This course provides an introduction into digital sales. During this online course you will get an overview into different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.

Learning outcomes

After completing the course you:

• will have a basic understanding what digital sales consists of
• know how to set and measure goals in digital sales
• know how to use buyer personas
• understand how to create value in online world
• describe the basic steps on customer journey
• know how to organize an online sales meeting

Course way of working and time table

Online and independently

Course enrolment info

• Students are accepted for the course in order of enrollment.
• When registering, you must use the email address of your home university of applied sciences.
• TAMK’s own students register for TAMK’s courses through study administration system Pakki.