The student will analyse business opportunities and business functions in the European transnational environment through project-based learning. By the end of the course the student will be able to think strategically about leveraging firm-specific factors and various country differences to create competitive advantages, formulate and develop a business internationalisation strategy, propose and justify an international business management structure such as licensing, joint venture, franchising or subsidiaries, identify and evaluate risks due to both external factors and the firm’s own activity as well as designing a corporate social and sustainability strategy.
Contents
Foundation course in business law and International Business
(1) This fully online course has no scheduled lecture sessions (2) Weekly announcements are made guiding the weekly learning process (3) Assignments are submitted in e-format
The Online Learning Platform for teaching and learning is Metropolia Oma providing weekly learning guidance, learning materials, recommended reading and assignments
Learning materials and recommended reading will be made available at the start of course
Weekly announcements guiding the learning process Assignment submission dates will be available at the start of the course