Syksy
Opintojakson nimi Storytelling and Content Marketing
Opintojakson ajankohta 18.09.2024 - 08.12.2024
Korkeakoulu Savonia-ammattikorkeakoulu
Opintojakson kieli Englanti
Opintopisteet 5 OP

Opintojakson ala Matkailu-, ravitsemis- ja liikunta-ala, Yhteiskuntatieteiden, liiketalouden ja hallinnon ala, Yrittäjyys
Opettaja Järvenpää Titta
Email
Tarjotaan avoimen opiskelijoille Maksullinen
Taso AMK

Ilmoittautumiskäytäntöihin liittyvät kyselyt
Ilmoittautumisaika 01.08.2024 - 15.09.2024
Opintojakson toteutussuunnitelma
Ilmoittautumistiedot

Storytelling and Content Marketing

18.09.2024 - 08.12.2024

Opintojakson kuvaus

Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.

Contents

  • The magic of story
  • Pitching as an application of storytelling
  • Content marketing
  • How to inspire and engage customers

Edeltävyysehdot

Sales Skills

Arviointikriteerit

Grading scale: 0 – 5

Credits and grades are given by 16.12.2024.

 

Opintojakson työskentelytavat ja aikataulutus

100 % online studies (Moodle)

Organised partly as a web-based course and partly as intensive workshops. The workshops focus on storytelling, sales communication and presentation skills.

Working hours (total 135h):

  • Independent studying: 55h
  • Discussion tasks: 40h
  • Exam: 40h

Ilmoittautumistiedot

Studies are free of charge for CampusOnline students, i.e. for the present degree students of Universities of Applied Sciences in Finland and for the study path and exchange students of UAS degree studies.

Course fee for open UAS students is 75 euros.

For to enroll on these studies, you need to have a Finnish Social Security Number/ID.