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Kursnamn Storytelling and Content Marketing
Kursdatum 18.09.2024 - 08.12.2024
Yrkeshögskolan Savonia-ammattikorkeakoulu
Kursens språk Engelska
Studiepoäng 5 SP

Bransch Turism och kosthåll HUB, Business HUB, Entreprenörskap HUB
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Anmälningstid 01.08.2024 - 15.09.2024
Kursförverkligande
Anmälningsinformation

Storytelling and Content Marketing

18.09.2024 - 08.12.2024

Beskrivning

Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.

Contents

  • The magic of story
  • Pitching as an application of storytelling
  • Content marketing
  • How to inspire and engage customers

Förkunskapskrav

Sales Skills

Bedömningskriterier

Grading scale: 0 – 5

Credits and grades are given by 16.12.2024.

 

Arbetsformer och schemaläggning

100 % online studies (Moodle)

Organised partly as a web-based course and partly as intensive workshops. The workshops focus on storytelling, sales communication and presentation skills.

Working hours (total 135h):

  • Independent studying: 55h
  • Discussion tasks: 40h
  • Exam: 40h

Anmälningsinformation

Studies are free of charge for CampusOnline students, i.e. for the present degree students of Universities of Applied Sciences in Finland and for the study path and exchange students of UAS degree studies.

Course fee for open UAS students is 75 euros.

For to enroll on these studies, you need to have a Finnish Social Security Number/ID.