Storytelling and Content Marketing

Course description

Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.

Contents

• The magic of story
• Pitching as an application of storytelling
• Content marketing
• How to inspire and engage customers

Prerequisites

Sales Skills

Assessment criteria

Grading scale: 0 – 5

Credits and grades are given by 16.12.2024.

Course way of working and time table

100 % online studies (Moodle)

Organised partly as a web-based course and partly as intensive workshops. The workshops focus on storytelling, sales communication and presentation skills.

Working hours (total 135h):

• Independent studying: 55h
• Discussion tasks: 40h
• Exam: 40h

Course enrolment info

Studies are free of charge for CampusOnline students, i.e. for the present degree students of Universities of Applied Sciences in Finland and for the study path and exchange students of UAS degree studies. Please register to the CampusOnline courses of Savonia UAS by RIPA Service if it’s available at your home institution. You find the course selection of Savonia UAS and can register in the student administration system of your home institution (Peppi/Pakki).

Course fee for open UAS students is 75 euros.

For to enroll on these studies, you need to have a Finnish Social Security Number/ID.