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Kursnamn Introduction to the Essentials of Marketing
Kursdatum 09.09.2024 - 31.12.2025
Yrkeshögskolan Metropolia Ammattikorkeakoulu
Kursens språk Engelska
Studiepoäng 3 SP
Bransch Kultur HUB
Lärare John Greene
Email
För öppna YH studenter Nej
Nivå YH
Frågor relaterade till registreringspraxis
Anmälningstid 17.08.2024 - 01.11.2025
Anmälningsinformation

Introduction to the Essentials of Marketing

09.09.2024 - 31.12.2025

Beskrivning

This course provides students with essential knowledge of marketing and digital marketing, enabling them to comprehend the impact of marketing on consumer purchasing decisions. By the end of the course, the student will:
  • Gain an understanding of fundamental marketing and digital marketing theories and techniques.
  • Understand and develop value propositions that are applied to achieve fit between consumers’ needs and companies’ offerings.
  • Understand consumer behaviour and decision-making in order to map out the consumer journey and evaluate the impact of marketing on consumer decisions and journeys.
  • Be able to understand and apply campaign marketing techniques that connect with consumers.
  • Work with an example brand to complete course tasks and apply marketing and visual marketing techniques.
  • Develop the basic visual skills to generate appealing promotional social media marketing videos (TikToks) that engage consumers.
More info course website: https://marketing.edu.metropolia.fi/

 

Förkunskapskrav

English Language Proficiency required. All lectures are carried out in English Students for this course are not required to have prior marketing knowledge. Students need to complete 78 hours of work = 3 ECTS

 

Bedömningskriterier

Evaluation scale 0-5

Evaluation criteria – satisfactory (1-2) The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Evaluation criteria – good (3-4) The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Evaluation criteria – excellent (5) The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Arbetsformer och schemaläggning

The course is a fully online course with videos presentations by the lecture and practical walkthrough videos. There are no video conference calls planned unless requested.

The course online learning environment is Moodle – an email with instructions on how to access the learning environment will be sent to students one week before the course starts.

The course work is completed by each student individually.

Assignments, Quizzes & Tasks 20 hours* Self-directed learning 58 hours*

*Subject to change More info course website: https://marketing.edu.metropolia.fi/

Info

Students should have access to a smartphone or laptop.

Anmälningsinformation

Course enrolments via Cross-institutional studies (Ripa) throw you own school Pakki/Peppi.