By the end of the course, the student will:
Aims:
This course provides students with essential knowledge of marketing and digital marketing, enabling them to comprehend the impact of marketing on consumer purchasing decisions.
This course focuses on providing students with the ability to understand the role of marketing in business and the practical skills to apply that knowledge.
The traditional marketing theories are explained with the aid of real-life examples. Students learn how digital marketing theories are applied by businesses into marketing campaigns that engage and influence consumers.
Students for this course are not required to have prior marketing knowledge.
0 – 5 Provided in Moodle.
English Language Proficiency required. All lectures are carried out in English.
The course is a fully online course with videos presentations by the lecture and practical walkthrough videos. There are no video conference calls planned unless requested.
The course online learning environment is Moodle – an email with instructions on how to access the learning environment will be sent to students one week before the course starts.
The course work is completed by each student individually.
Assignments, Quizzes & Tasks 20 hours* Self-directed learning 58 hours*
*Subject to change
More info course website: https://marketing.edu.metropolia.fi/
Provided in Moodle.
Students should have access to a smartphone or laptop.