Kursnamn Master’s level: Behavioral Decision-Making Perspective in Business and Public Policy
Kursdatum 22.05.2023 - 13.08.2023
Yrkeshögskolan Laurea-ammattikorkeakoulu
Kursens språk Engelska
Studiepoäng 5 SP

Bransch Business HUB
Lärare Markus Kanerva
För öppna YH studenter Nej
Nivå Högre YH

Frågor relaterade till registreringspraxis
Anmälningstid 13.03.2023 - 14.05.2023

Master’s level: Behavioral Decision-Making Perspective in Business and Public Policy

22.05.2023 - 13.08.2023


In this study unit you will learn the basics of behavioral economics. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. We will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business and public policy applications.

The study unit is divided into orientation and 5 Modules:

  • Module 1: General overview of behavioral insights in business and public policy
  • Module 2: Deeper into behavioral insights
  • Module 3: Ethical perspectives of behavioral interventions
  • Module 4: Behavioral insights into action
  • Module 5: Applying behavioral perspective


This study unit is for Master’s level Degree students.


The study unit will be evaluated on a scale of 1 to 5 / fail.

Arbetsformer och schemaläggning

  • The study unit is organized virtually on Canvas platform. There is one kick-off lecture on May 22 at 17:00 -18:30 (EET). No other lectures during the course.
  • The study unit contains planning and executing a small-scale real-life application of behavioral insights, and analysis of an existing development plan from a behavioral perspective.
  • You will also work in smaller groups during the summer discussing by posting conversation starters and comments about different topics you have read about in an online forum, but you can decided the schedule with your group.
  • You can reach the instructor and your fellow students through the Q&A discussion board on Canvas platform. You can use the Canvas Inbox or email messages. The instructor gives feedback on the Canvas platform.
  • The study unit and assignments are divided into 5 Modules. The DL for handing in assignments is August 13th, 2023.
  • Retake DL Sep 17th,  2023.


In this study unit behavioral insights are applied in business and public policy context. How cognitive biases and heuristics affect our decision-making is one of the main themes. Nudges and choice architecture are introduced as a mean to change people’s behavior.