In this study unit you will learn the basics of behavioral economics. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. We will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business and public policy applications.
The study unit is divided into orientation and 5 Modules:
This study unit is for Master’s level Degree students.
The study unit will be evaluated on a scale of 1 to 5 / fail.
In this study unit behavioral insights are applied in business and public policy context. How cognitive biases and heuristics affect our decision-making is one of the main themes. Nudges and choice architecture are introduced as a mean to change people’s behavior.